Welcome
A structured approach to business development
Most studios don’t have a BD problem, they have a targeting and positioning problem.
Welcome into the BD world of Hub and Spoke Games.
Start here:
Breakpoint: Deep analysis of how your BD is structured and failing
Build and run:Beans: A structured system to fix and improve BD performanceThe BD Guys: We run BD externally for you, end to end
Expand:Signal: Access funding and strategic growth beyond project-based work
Why choose us
Why this works
Most business development does not fail because of a lack of effort.
It fails because positioning, targeting and messaging are not aligned tightly enough to convert into real commercial outcomes.
That is why our work is structured in stages, identifying what is not working first, fixing it properly, and then executing with clarity.
It fails because positioning, targeting and messaging are not aligned tightly enough to convert into real commercial outcomes.
That is why our work is structured in stages, identifying what is not working first, fixing it properly, and then executing with clarity.
We identify where things are breaking, fix positioning, align funding if needed, and then take opportunities to market through our relationships.
Our services
How We Work
Our approach to business development follows a simple structure.
Breakpoint by Hub and Spoke Games
Identify where your current Business Development approach is not converting into real commercial outcomes.
A focused, standalone business development diagnostic that identifies where your current approach is not converting into real commercial outcomes.
Beans by Hub and Spoke Games
Restructure positioning, targeting and outreach so your business development aligns with real demand.
Our non-exclusive, written-first business development support service for companies that want structure, clarity, and momentum without full representation.
The BD Guys by Hub and Spoke Games
Execute business development externally, representing your studio and converting opportunity into revenue.
Our exclusive, client-facing business development service for companies that want us to represent them directly and convert opportunity into revenue.
Signal by
Hub and Spoke Games
Align and structure your project for funding, so it connects clearly and consistently with the partners most likely to invest.
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Our funding positioning layer for companies that need to fix how their project is structured before approaching investors, publishers, or financiers.
Experience
About Chris Buckley
The way I approach business development comes from years of seeing where it actually breaks.
Most issues aren’t caused by a lack of effort. They come from how studios are positioned, who they target, and how they are understood by the market.
That perspective is what sits behind Breakpoint, Beans, Signal and The BD Guys.
Most issues aren’t caused by a lack of effort. They come from how studios are positioned, who they target, and how they are understood by the market.
That perspective is what sits behind Breakpoint, Beans, Signal and The BD Guys.
Across three decades in the games industry, I’ve worked across partnerships, funding, media, sales, consultancy, and business development, building a clear view of how commercial decisions are actually made.
That is what Hub and Spoke Games is built on, combining practical commercial thinking with real industry context and relationships.
That is what Hub and Spoke Games is built on, combining practical commercial thinking with real industry context and relationships.
Our clients say
Don't just take our word for it...
Lisa Carter
Director Mimram Media“Chris Buckley and Hub and Spoke Games have been instrumental in expanding our reach within the gaming ecosystem. Chris brings deep industry knowledge, a vast network, and the ability to open doors that would otherwise remain closed. Chris has consistently demonstrated professionalism, creativity, and dedication to helping us grow our business.”
Adam Keating
Global Head of Quality as a Service GameDriver"I’ve had the pleasure of working with Chris Buckley across two different companies, and each time I’m reminded why he’s one of the most impressive business development leaders in the games industry. Chris combines deep industry knowledge with integrity, clarity, and a genuine belief in doing business the right way. His ability to build meaningful relationships and open the right doors makes a real difference to the companies he works with. I’d work with him again in a heartbeat."
Stuart Dinsey
Executive Chairman Curve Games"Chris has a knowledge, expertise and experience across the games industry that is second to none, making him and his company a perfect partner for companies looking for a cost efficient way of maximising revenues and opportunities. Thoroughly recommended."
Zsombor Pirok Hughes
Managing DirectorSpace Rock Games"Chris is an absolute trooper and can open up doors for you left and right, be it in the external development space, publishing or game fundraising. He is methodical and very well connected - but even if he is not well connected with someone, you can be sure as hell he will be in a few weeks."
Trusted by leading brands
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Contact
Start with Breakpoint
If your business development is not converting into meaningful commercial outcomes, Breakpoint is the best place to start.
It will give you a clear view of where your current approach is failing, and why.
It will give you a clear view of where your current approach is failing, and why.
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