+1-250-309-8650
Signal by Hub and Spoke Games

We help align your project with the right funding model, so it connects with the partners who actually fund it.

Most projects do not fail because they lack quality. They fail because they are positioned for the wrong type of funding partner. Beans fixes how you sell. Signal fixes how you get funded.

What Signal does

Signal by Hub and Spoke Games is a focused positioning pass on the funding side. We do not redesign your deck. We do not raise money on your behalf. We make sure what you are putting in front of the market actually works.
What we work on
Signal is built to improve how a funding opportunity is framed before it goes to market.
  • Funding structure, equity, project financing, or hybrid
  • Return model, how a partner recoups and participates
  • Commercial narrative, why the project makes sense to fund
  • Alignment to partner type, publisher, financier, or strategic
  • Funding route definition, who to approach and why
  • Restructuring key slides to match the chosen funding approach
  • Written slide content you can drop directly into your deck
How it works
Signal is delivered as a written-first engagement. No calls are required. Everything is documented clearly.
We review your current materials, identify where the positioning breaks, and provide clear, structured content you can apply directly to your deck and related materials. Giving both sides time to think properly, reply with considered input, and make sure the structure is right before the project goes back out into the market.
Why it matters
If the structure is wrong, the answer is often 'no' before the conversation even starts. A good project can still fail to connect if it is framed for the wrong type of partner. Signal fixes this. Signal makes sure you are speaking the right language to the right buyer before you go to market.
What happens next
Once Signal is complete, you can take the revised materials and approach the market yourself, or continue working with Hub and Spoke Games through The BD Guys to open the right doors.
Signal improves the structure. The BD Guys helps take it to market, we pick our battles.
What you receive
At the end of a Signal engagement, you receive clean, written material you can use immediately.
  • Revised funding positioning
  • A clearer commercial story
  • A return model that makes sense to the target partner
  • Written replacement text for key slides
  • A version of the opportunity that is better aligned to the market

What Signal is not

  • Not a fundraising or brokerage service
  • Not financial or investment advice
  • Not a slide design service
  • Not a generic deck review
Signal by Hub and Spoke Games is the positioning layer that determines whether funding conversations happen at all.
Talk to us

When Signal by Hub and Spoke Games is the right fit

The Fix
  • You have a strong project but funding conversations aren’t converting
  • You’re speaking to the wrong type of partner
The Support
  • Your deck is structured as equity but needs alternative funding routes
  • You’re unsure whether to approach publishers, financiers, or investors
  • You want to widen the pool of potential partners before going to market
The Outcome
  • A clearer funding structure aligned to the right partner type
  • A defined return model that makes sense commercially
  • A version of your deck that works beyond equity investors
  • Stronger early-stage conversations with funding partners
Signal is a paid, focused, one-off engagement delivered before going to market, or when initial outreach has not converted, ensuring the project is aligned to the right partners.
Seen enough? Great!
Most companies we work with start by understanding where things are not converting through Breakpoint.
This is a short, written-first diagnostic that helps us quickly identify whether the issue sits in business development, funding positioning, or execution.
From there, we guide you into Beans, Signal, or The BD Guys depending on what actually needs fixing.
Answer a few questions below and we’ll come back to you with a considered response.
Equity investment - Publisher funding - Project financing (recoup/rev share) - Hybrid - Not sure
$250k - $500k - $1M - $3M+
Concept - Prototype - Vertical slice - In development - Live
No replies, wrong type of partners, structure not fitting, conversations not progressing, etc.
By submitting, you agree to our Privacy & Legal terms.