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The BD Guys

Is our exclusive, client-facing business development service.

We are typically engaged once the opportunity is positioned correctly, often following work through Beans or Signal by Hub and Spoke Games before going to market. The BD Guys is designed for companies that want external execution once the groundwork is in place.

What The BD Guys is

The BD Guys by Hub and Spoke Games is our exclusive business development service for a select number of companies across the video games ecosystem. Rather than offering occasional advice or light-touch support, we act as a dedicated commercial partner, representing your business directly to studios, publishers, platforms, and other decision-makers. Our role is to position your services clearly, identify the right opportunities, open conversations with the right people, and build the relationships that lead to meaningful long-term work. Business development in the games industry is rarely about sending more emails or attending more events. It is about understanding where the real opportunities are, knowing who the decision-makers are, and building trusted relationships over time. This work is most effective once the opportunity has been positioned correctly, often through Beans or Signal by Hub and Spoke Games before going to market. By working with a limited number of partners each year, we are able to represent every client with focus, credibility, and a clear understanding of what makes their services valuable. The result is a targeted, relationship-driven approach designed to create real commercial momentum.
Who it is for
The BD Guys works best for companies where the opportunity is already positioned correctly, often following work through Beans or Signal by Hub and Spoke Games, companies such as:
  • External development studios
  • Co-development partners
  • QA providers
  • Mocap and tools
  • Art, audio, localisation, and cinematics studios
  • Technology providers supporting the games industry
  • Specialist service providers working with developers and publishers
What we do
This work builds on clear positioning, often developed through Beans or Signal by Hub and Spoke Games, before being taken to market.
  • Market positioning and messaging
  • Target studio and partner identification
  • Research-driven lead generation
  • Outreach to relevant decision-makers
  • Relationship building across the ecosystem
  • Opportunity development and follow-through
  • Industry event representation where relevant
  • Long-term pipeline development with CRM integration
How we work
The BD Guys is typically engaged once positioning is in place, often following Beans or Signal by Hub and Spoke Games.
  • Monthly retainer
  • Success/commission component where relevant
  • Basic expenses if necessary, signed off by you first
  • 12-month minimum commitment, allowing proper pipeline and relationship development
  • Fully committed to your exclusive service line
  • Never commission only

Why exclusive?

The BD Guys operates as an exclusive representation model, typically once positioning is in place through Beans or Signal by Hub and Spoke Games.
We work with a limited number of partners so we can represent each company properly, avoid conflicts within service categories, and focus on building meaningful industry relationships.
This approach allows us to stay closely aligned with our partners, understand their strengths in depth, and represent them with credibility when speaking to studios, publishers, and other decision-makers.
Need non-exclusive support instead?
Explore Beans: Click here

Every Engagement Starts With Structure

Breakpoint → Beans/Signal → The BD Guys
Before beginning any exclusive representation through The BD Guys, we start by understanding where your business development is not converting.
This is done through Breakpoint, where we assess positioning, targeting, messaging and pipeline to identify where things are breaking down.
From there, we move into a short strategic phase based on the Beans or Signal framework.
This allows us to properly understand your studio’s services, project, portfolio, positioning and ideal clients, and to restructure how your capabilities are presented to developers and publishers across the ecosystem.
Only once that foundation is in place do we begin the external business development work.
This ensures that when we start representing a client, messaging, positioning and targeting are already aligned and ready for meaningful conversations.

Why Companies Work With The BD Guys

Deep Industry Relationships
  • After decades working across the games ecosystem, we have built trusted relationships with studios, publishers, and service providers throughout the industry.
  • Those relationships allow us to open conversations with the right decision-makers and create opportunities that would be difficult to reach through cold outreach alone.
Research-Driven Outreach
  • Effective business development is built on understanding the market.
  • We identify the right studios, partners, and opportunities through detailed research, ensuring that outreach is targeted, relevant, and aligned with where real demand exists.
Long-Term Opportunity Development
  • Building relationships in the games industry takes time.
  • Our approach focuses on developing meaningful conversations and long-term partnerships rather than chasing short-term leads or one-off introductions.
A Partner, Not Just a Consultant
The BD Guys operates as a true business development partner. We work alongside our clients to help position their services clearly, open the right doors, and support the commercial momentum needed to grow sustainably within the games ecosystem.

Is The BD Guys The Right Fit?

The BD Guys works best for companies that:
  • Already deliver high-quality services
  • Want to reach larger studios and publishers
  • Are ready to invest in long-term business development
  • Value relationship-driven growth rather than quick wins
If that sounds like your business, we’d be happy to explore whether there is a fit.
for more info, Contact us

What Makes The BD Guys Different

Where Opportunities Come From

Most business development support focuses on activity: sending outreach, attending events, or building lists.
The BD Guys focuses on representation and relationships. Our role is to represent our partners properly within the games ecosystem, introduce them to the right decision-makers, and help develop opportunities that turn into meaningful commercial partnerships.
By working with a limited number of partners, we are able to stay closely aligned with each client and represent them with credibility across the industry.

Typical Outcomes

While every partnership is different, The BD Guys commonly supports clients in securing:
• New external development partnerships• Long-term service agreements with studios or publishers• Introductions to strategic technology or platform partners• New opportunities through existing industry relationships• A stronger and more consistent commercial pipeline
Opportunities for our partners typically emerge through:
• Long-standing relationships with studios and publishers• Introductions through trusted industry contacts• Targeted outreach to carefully researched partners• Industry events and conferences• Ongoing conversations across the games ecosystem
Business development is rarely about one email or one meeting. It is about being present in the right conversations over time.

Limited Exclusive Partnerships

The BD Guys works with a small number of partners each year.
This allows us to stay closely aligned with each client’s business, avoid conflicts within service categories, and represent every partner with proper focus and credibility. The BD Guys represents a limited number of partners across the games ecosystem.

Let’s Start a Conversation

If your company delivers strong services but needs help reaching the right studios, publishers, and partners, The BD Guys may be the right fit. We are always happy to explore whether there is a natural alignment.
Contact us here
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Let's work together

Seen enough? Great.Most companies we work with start by understanding where their business development is not converting through Breakpoint.From there, we guide you into Beans or The BD Guys depending on what you actually need.Get in touch and we’ll point you in the right direction.
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